
A mattress seller, Wakefit Innovations, attempted to reclaim two domain names—wakefit.com and wake.fit—through a reverse hijacking claim, a decision ruled upon by a panel at the World Intellectual Property Organization (WIPO).
Wakefit Innovations, established in 2016 and operating under the domain wakefit.co, made its claim against domains that were already registered and in use since 2009 for a business related to exercise equipment. The panel highlighted that the case was fundamentally flawed since the domains predated the existence of Wakefit Innovations.
The complaint faced further setbacks; evidence indicated that the initial outreach about purchasing the domains originated from Wakefit Innovations, who expressed a desire to acquire wakefit.com for $150,000. This was a point of contention for the panel, as it showed a lack of legitimate claims to the domains.
Moreover, the panelist, Nick Gardner, criticized Wakefit Innovations for misrepresenting the Respondent’s business as a cover for cybersquatting when there was clear operational use of the domain. There were no substantiating facts presented to support claims of previous cybersquatting activities by the Respondent.
As for financial context, Wakefit Innovations reported sales of $120 million for the 2023-2024 fiscal year but only offered $3,000 for the domain, a stark contrast to their claimed need for a capable online presence. While Wakefit Innovations’ legal representation was handled by Wadhwa Law Chambers, the Respondent represented themselves in the dispute.
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