Recently, a reader inquired about improving sales from customers in the Netherlands. To tap into this market, implementing iDEAL is recommended, as it is a widely used online payment system in the country. This method enables customers to conduct instant bank transfers directly from their accounts during online purchases. By integrating iDEAL into your online store, you enhance customer trust, streamline the purchasing process, and help to minimize cart abandonment.

This guide outlines how to effectively accept iDEAL payments in WordPress through two primary methods.

Why Accept iDEAL Payments in WordPress?

For businesses targeting Dutch customers, accepting iDEAL is key due to its popularity and reliability. Supported by nearly all major banks in the Netherlands, iDEAL allows direct payments from customer bank accounts, eliminating the need for credit cards. This payment method is secure because it directs customers to their bank’s website to complete transactions, ensuring their banking details remain confidential.

Additionally, iDEAL offers instant payment confirmations, expediting order processing and creating a smoother checkout experience. With generally lower transaction fees than credit cards, it can also reduce payment processing costs for your business.

Let’s delve into the methods for accepting iDEAL payments.

Method 1: Create an iDEAL Payments Form in WordPress

To create an iDEAL payment form without establishing a full online store, you can utilize WP Simple Pay. This plugin offers a user-friendly interface and has a template specifically designed for iDEAL payments.

1. Install and Activate WP Simple Pay – Check the WordPress plugin repository for the WP Simple Pay browser. The free version is available, but for iDEAL functionality, the pro version is required.

2. Setup Wizard – Upon activation, a setup wizard appears. Enter the license key obtained from your WP Simple Pay account and connect to your Stripe account.

3. Configure Email Notifications – Enable email notifications for payment receipts and invoices.

4. Create the Payment Form – Navigate to the Payment Forms section and click to create a new payment form. Select the iDEAL Payment Form template.

5. Customize Your Form – Add a title, description, and price, ensuring to select Euro as the currency. In the payment methods section, ensure iDEAL is selected, and other payment options can be added as necessary.

6. Form Fields and Payment Page – Customize the form fields and check to enable a dedicated payment page.

7. Publish and Embed the Form – After completion, publish the form. Optionally embed it in an existing post or page using the WP Simple Pay block.

Method 2: Accept iDEAL Payments in WooCommerce

If you operate a WooCommerce store:

1. Install the Stripe Payment Gateway Plugin – Find and activate the Stripe Payment Gateway for WooCommerce plugin.

2. Setup Stripe in WooCommerce – Head to WooCommerce settings, enable the Stripe Gateway, and follow the prompts to connect your Stripe account.

3. Enable iDEAL Payment Option – In the Payments tab, check the option to enable Stripe iDEAL, then fill in the required details such as title and description.

4. Save Changes – After updating the settings, iDEAL will be available as a payment option at checkout.

Bonus: Accept Affirm Payments

Additionally, using WP Simple Pay also allows you to offer Affirm payments, which enable customers to make purchases in installments. This feature can enhance customer flexibility and potentially increase sales of higher-priced items.

By following these methods, you can effectively integrate iDEAL payments into your WordPress site, optimizing the buying experience for your Dutch customers and ultimately boosting sales.

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