MicroStrategy has undergone a rebrand, now simply calling itself Strategy. While the company maintains its software promotion, its logo now features the Bitcoin currency emblem.

Interestingly, despite owning the premium domain name strategy.com, the company’s main online presence is at StrategySoftware.com, with strategy.com redirecting to this longer address.

MicroStrategy has amassed a collection of premium domain names over the years, including personal names such as frank.com and mike.com, possibly as a nod to its CEO, Michael Saylor. However, it has faced legal challenges regarding certain domains like emma.com and glory.com. Other notable domains in their inventory include hope.com, wisdom.com, alert.com, speaker.com, and courage.com.

The company is particularly recognized in the domain industry for its record-breaking sale of voice.com, achieving a staggering $30 million. This raises the question of whether MicroStrategy’s decision not to directly use strategy.com may be linked to a future intention to sell it.

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