March brought notable developments in the domain name industry, highlighted by a new marketplace search tool, significant events concerning country code domains (ccTLDs), and Google’s proactive approach to securing its brand against typos.

The major stories of March included:

1. Domain360 Launch: A new platform, Domain360, emerged as a useful tool for discovering expired domains, garnering attention for its innovative features.

2. Alo Yoga Case: The apparel brand Alo Yoga successfully claimed the valuable alo.com domain after a cybersquatting lawsuit, demonstrating the importance of brand protection in the digital space.

3. Tariffs and ccTLDs: The implications of former President Trump’s tariffs on country code domains became a hot topic, revealing how these tariffs may be influenced by ccTLD statuses.

4. Failed Domain Transaction: A troubling situation unfolded when a buyer sued a seller who rescinded a domain sale, dramatically increasing the price after realizing the identity of the buyer.

5. Google’s Registration of Typos: Google made headlines by registering hundreds of typographical variations of its brand domains as a preventive measure against misdirected traffic.

These stories reflect the dynamic nature of the domain industry, highlighting both legal challenges and the strategies employed by companies to protect their digital identities.

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