The next window for applications for top-level domain names is set to open next year, more than a decade after the last round. Given the significant changes in the domain name industry and the internet at large, this upcoming round has generated considerable anticipation.

In the latest podcast episode, Theresa Swinehart, ICANN’s Senior Vice President of Global Domains and Strategy, discusses a specific category of applicants: brands seeking dot-brand domains. In the previous application round in 2012, dot-brand applications represented 44% of all submissions. As we approach the new application period, it raises the question of what trends and expectations we might see this time around.

Listeners can explore results from a recent survey related to dot-brands. The episode invites speculation on how brand strategies might evolve as the market prepares for this new opportunity.

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