Nova Registry is making significant strides in the domain industry with plans to apply for approximately 200 new top-level domains (TLDs) in the upcoming expansion round. In a recent podcast episode, Yoni Belousov from Nova explained the company’s ambitious strategy to tap into this new opportunity, especially after its recent entry into the market with the acquisition of the .link domain in 2022.

Unlike past rounds where they did not participate, Nova Registry aims to capitalize on current trends and demand. The company has set its sights on diverse types of domains and has plans to innovate within the industry. Belousov shared insights about the motivations behind their expansion, the specific domains they are targeting, and how they intend to differentiate themselves from competitors within the domain registration space.

Additionally, the episode dives into discussions regarding quantifying AdSense for domains, the concept of minting as a service, and the dynamics of domain auctions. Belousov’s insights illuminate the future direction of the company and the broader implications for the domain name market.

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