Duolingo, a popular language-learning platform, has made a significant shift by eliminating the term "UX design" from their vocabulary. This decision aims to redefine how they perceive and approach user experience, suggesting that the conventional label may not fully capture the essence of their design philosophy.

The company is emphasizing a broader perspective on design, focusing on creating engaging, intuitive experiences without confining their approach to traditional UX guidelines. This change reflects a growing trend in the tech industry to challenge established terminology and frameworks, paving the way for a more inclusive and innovative understanding of design practices.

By moving away from "UX design," Duolingo is encouraging its design teams to think more creatively and expansively about their work, aligning with their mission to make education accessible and enjoyable for everyone.

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