
Dropbox has launched a new interactive microsite dedicated to its brand identity, marking a significant update in how the company presents its visual and verbal identity. This redesigned Brand Guidelines site is not just a static page; it offers a dynamic and engaging experience.
The site introduces various interactive features, including a Variable Type Explorer that allows users to manipulate and visualize the company’s custom typeface. Users can see how the typography can flexibly adapt for different contexts, which is essential for maintaining a consistent brand identity. Additionally, the site features an Icon Slot Machine, showcasing the adaptability of Dropbox’s iconography. This playful tool allows users to mix and match icon styles, providing insight into how the brand’s visual elements can work together across different applications.
Beyond these features, the microsite includes comprehensive sections on brand colors, voice guidelines, and key design principles. It serves as a storytelling platform that emphasizes how each design element—whether typography or icons—plays a role in conveying Dropbox’s values and mission.
This creative endeavor was made possible through a collaboration between Dropbox’s Brand Studio and Daybreak Studio. Their combined efforts utilized advanced design tools like Rive and Webflow, resulting in a site that not only serves as a resource but also inspires users through its enjoyable and seamless design experience.
Ultimately, the new Brand Guidelines microsite aims to provide a holistic view of the Dropbox brand, transforming what was once a simple guideline document into an engaging narrative that highlights the brand’s identity.
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