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The influence of data centers and artificial intelligence on energy demand may be less significant than many anticipate, as suggested by DNV, a Norwegian risk management firm.

According to DNV’s projections, the power demand from AI is expected to reach only 3.1% by 2030 in North America, considerably lower than the 12% estimate for the US market from McKinsey & Company.

A major concern regarding excessive demand growth is the possibility that renewable energy sources will not be developed swiftly enough to meet rising needs, resulting in a greater reliance on fossil fuels.

DNV asserts that the energy requirements of AI will not disrupt the ongoing energy transition.

“We believe that AI is strongly subject to Amara’s law: its impact is overestimated in the short term and underestimated in the long run,” DNV wrote in the report.


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