Broadcom has partnered with Arrow Electronics to distribute VMware solutions across North America. This collaboration allows Arrow to provide VMware’s complete range of products and cloud services through its ArrowSphere platform, which aims to enhance partner profitability in both the U.S. and Canada.

This partnership is a strategic maneuver in Broadcom’s market approach following its acquisition of VMware. Ben Klay, President of Arrow’s Enterprise Computing Solutions division in North America, expressed excitement about integrating VMware solutions into their portfolio. He noted that Arrow’s rich experience with VMware and understanding of Broadcom’s offerings will empower their channel partners to increase market share and profitability.

Cynthia Loyd, Broadcom’s Vice President of Global Partners and Commercial Sales, acknowledged Arrow’s capabilities to support the evolution of Broadcom’s market strategy in North America. With the addition of VMware products, the ArrowSphere platform provides not only private cloud infrastructure solutions—including VMware Cloud Foundation, VMware vSphere Foundation, VMware vSAN, and VMware vSphere Standard—but also essential support services like tailored assistance, training, and access to certified resources.

The partnership signifies an important move in delivering enhanced value to customers and channel partners, with Arrow Electronics also committing to extend Broadcom’s support capabilities by offering technical support and specialized services for VMware solutions. ArrowSphere users can now conveniently explore and procure VMware products, streamlining the purchasing process for its channel partners.

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