Luxury car manufacturer Bentley has recently made the decision to discontinue its top-level domain name, .bentley. The company notified the Internet Corporation for Assigned Names and Numbers (ICANN) of its intent to terminate the contract for the domain on December 13. Following this notification, ICANN issued a preliminary ruling on February 15, indicating that it would not transfer the domain to another party, thus starting a one-month period for public commentary.

During its time operating the .bentley domain, the manufacturer had registered multiple subdomains including extraordinaryjourneys.bentley, service.bentley, and events.bentley. However, as of February 15, these domains have redirected users to the main Bentley website, indicating a shift in their digital strategy as they move away from maintaining a dedicated top-level domain.

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