This week, several companies made significant purchases in the domain name aftermarket, including a tobacco company, a hospice provider, and a roofing business.

Identifying end-user acquisitions from Sedo’s weekly sales list can be tough, but this week provides clear examples with many domains showing public Whois records or already in use. For instance, Enhabit, a home health and hospice company, invested $15,000 to acquire Enhabit.com to align their domain with their brand, redirecting from the shorter ehab.com.

The other noteworthy purchases include:

• CougarTech.com for $14,888 by Reynolds American for their Cougar tobacco snuff brand.
• TwinX.com at $7,900, tied to a company that offers high-yield investment products secured by insurance premiums.
• HABRI.com purchased for $6,995 by The Human Animal Bond Institute, which emphasizes the health benefits associated with pet ownership; it already operates on the .org version.
• Ai.hr at $6,000, representing Croatia’s first AI platform.
• AITO.tw for $5,000, connected to a Chinese electric vehicle brand from Chongqing Sailis Overseas Electric Vehicle Co., Ltd.
• ProjectEstimator.com bought for $4,700 by STARK Building Materials UK Limited.
• SeeIt.ai, registered for €4,000 by a marketing entrepreneur associated with FYCE.
• FitForum.com, purchased for $4,000, which now redirects to a fitness forum’s Instagram page based in Turkey.
• ApexEast.com, bought for $3,499 by Apex East Roofing, which forwards to their existing site.
• Snake.be for €3,599, linked to an online gaming platform.
• Dermia.com, which costs $3,500 and serves a company that sells dermatological equipment.
• Flag-Shop.com, acquired for $2,890 by a Canadian flag and banner retail company.
• GunBroker.ca, bought for $2,500 by Ammo Inc., redirecting to their .com.
• AIcademy.ch, for €2,000, focused on educating users about artificial intelligence.

This week highlights the continuous activity and strategic investments occurring in the domain name market.

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