Bluehost has recently transitioned its global hosting services to Oracle Cloud Infrastructure (OCI), aiming to enhance performance, scalability, and AI readiness for both small businesses and enterprise customers worldwide. This initiative marks a significant shift in the hosting and data center sectors, as traditional providers increasingly adopt hyperscale technologies to deliver enterprise-level performance to smaller clients.
So far, nearly one million Bluehost customers have migrated to OCI, experiencing response times that are currently four to five times faster than those of previous systems. The company anticipates completing the full migration by 2026, enabling it to provide cloud performance typically available only to large enterprises, but at prices that small businesses can afford.
Bluehost Group CEO Sachin Puri emphasized that this move aims to close the gap between small business web hosting and enterprise-grade infrastructure. Puri highlighted that, with OCI, they can offer millions of small businesses the speed, reliability, and security usually associated with large companies without compromising on affordability or ease of use. He expressed excitement about the company’s evolution into a modern, AI-forward digital business portfolio with superior performance.
OCI empowers Bluehost with access to high-performance computing, low-latency networking, and a globally distributed data center network across over 40 regions. This migration demonstrates a strategic shift toward hybrid cloud scalability and an AI-ready infrastructure. As cloud-native applications and analytics begin to redefine competitiveness in hosting, these changes are essential.
Chris Gandolfo, Executive Vice President at Oracle Cloud Infrastructure, noted that this partnership aims to democratize access to powerful cloud capabilities. By choosing OCI, Bluehost is set to offer enterprise-grade performance and reliability to millions of businesses at a reduced cost, fostering growth and enabling entrepreneurs to thrive online.
The architecture of OCI allows Bluehost to provide high-density compute resources efficiently, resulting in a 30% reduction in cost-per-customer for similar performance. The collaborative effort has also led to significant improvements in latency and uptime, nearing 99.99% due to OCI’s distributed network and edge capabilities.
Furthermore, Bluehost’s move into international markets will be accelerated by OCI’s global distribution, allowing localized deployment in emerging areas while complying with regulations such as PCI and GDPR. The inherent scalability of OCI is expected to benefit independent software vendors (ISVs) and managed service providers (MSPs) who depend on Bluehost’s infrastructure.
Anuj Saxena, Chief Technology Officer of Bluehost’s parent company, Newfold Digital, discussed the close technical partnerships during this migration. By fully leveraging OCI’s capabilities, the company is achieving enhanced performance and reliability in various global regions. The cooperative efforts extend to optimizing all technology layers to ensure tangible benefits for customers.
Additionally, Bluehost is preparing for deeper AI integration within its hosting and SaaS offerings. With OCI’s AI and GPU-ready infrastructure, the company plans to unveil advanced services focused on intelligent site optimization, predictive analytics, and customized digital experiences tailored for small business users. Dedicated engineering teams from both Oracle and Bluehost are collaborating to develop AI performance analytics that cater specifically to the hosting sector.
Overall, Bluehost’s comprehensive migration to OCI signifies a major shift among mass-market hosting providers towards incorporating robust hyperscale infrastructure. This transition underscores how the accessibility of GPU and high-performance computing resources is reshaping the web hosting landscape, particularly as small businesses adopt AI-driven tools and automation. With this integration, Bluehost positions itself at the forefront of providing scalable, intelligent solutions for millions of small business websites and digital entrepreneurs worldwide.
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