Domain name registrar Porkbun has announced that it has surpassed three million domain names under management, a significant achievement coming just 15 months after reaching the two million milestone. The company now serves over 450,000 customers who have registered these domains.
Porkbun has predominantly grown through word-of-mouth recommendations. Users often suggest the registrar when asked for suggestions online, and it is frequently mentioned by those in the tech community.
The success of Porkbun can be attributed to a three-pronged strategy:
- Affordable Pricing: The registrar features a simple fee structure, charging only a $1 markup in addition to transaction costs for most domains.
- User-Friendly Interface: Porkbun offers an easy-to-navigate platform without aggressive upselling techniques.
- Lighthearted Approach: The registrar employs a humorous branding strategy that resonates with its users, contributing significantly to its popularity.
As of late June, Porkbun managed approximately 1.2 million .com domains, indicating that nearly half of its registered domains are .com. The registrar is also leading in new top-level domain registrations, particularly with the .xyz domain, with about 900,000 registrations to date.
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