Telehouse, HGC, and AMS-IX have formed a strategic alliance to enhance connectivity between Asia and Europe, aiming to improve the flow of cross-border traffic and optimize digital infrastructure. This partnership focuses on bridging the bandwidth gap between Bangkok and London, supporting businesses that operate between these regions.
HGC has deployed a new transmission infrastructure linking Telehouse Bangkok and Telehouse London, which will increase peering between AMS-IX Bangkok and AMS-IX Amsterdam. This new setup allows clients in both regions to access direct, virtual circuits, eliminating the need for separate transmission layers and simplifying long-distance data transfers.
The collaboration enables direct Autonomous System Number (ASN) connections between Bangkok and AMS-IX Amsterdam, facilitating easier access for Asian content providers to the European market. In addition, businesses in Europe will benefit from direct access to Southeast Asia through Telehouse Bangkok, thus enhancing traffic exchange and opening avenues for business growth.
This enhanced connectivity framework will particularly benefit sectors like over-the-top (OTT) services, gaming, cloud computing, and AI-driven services. It paves the way for content producers and digital service companies to expand their reach with improved reliability and scalability.
Ken Miyashita, Managing Director of Telehouse Thailand, noted that this partnership underscores their dedication to providing high-quality international connectivity. He stated that the collaboration is crucial for enabling businesses to grow their digital presence and share content more effectively.
Chirawat Mahawat, Vice President at HGC, emphasized the importance of robust infrastructure in meeting growing global data demands. He expressed enthusiasm for the initiative, which he believes will bolster Asia-Europe interconnectivity and enhance dedicated solutions for various industries.
AMS-IX CEO Peter van Burgel echoed these sentiments, highlighting that AMS-IX Bangkok plays a vital role in ensuring high-quality internet connectivity. He pointed out that this partnership would simplify cross-border connectivity, enabling companies to scale their operations and enhance network performance.
In summary, this strategic partnership aims to make intercontinental data exchange more efficient, marking a significant step forward in global networking infrastructure and ultimately benefiting businesses across Asia and Europe.
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