Digg, the once-popular social and link-sharing platform, is making a notable comeback under its original founder, Kevin Rose, along with Reddit co-founder Alexis Ohanian. This revival aims to create a more community-driven platform with a strong emphasis on AI-powered content curation.
The reimagined Digg comes after Rose and a team of tech veterans—including product executive Justin Mezzell and Blogger/Twitter co-founder Ev Williams—acquired the Digg.com domain and assets from Money Group. Originally launched in 2004, Digg allowed users to "digg" or "bury" content, influencing the visibility of online stories; at its height, the site boasted around 40 million monthly users. However, its prominence faded following a series of ownership changes.
The new vision for Digg is to leverage AI not only in content curation but also in engagement, shifting away from algorithms that tend to amplify outrage. The platform’s leadership will be spearheaded by Justin Mezzell, formerly of Google and Facebook, who has been appointed CEO. He aims for the new Digg to foster meaningful interactions while maintaining community standards through nuanced moderation strategies instead of outright bans.
With an anticipated launch in the coming weeks, the revamped Digg will be accessible via both website and mobile app. Users interested in being part of this new initiative can sign up on the Digg website for early access invitations, as the platform prepares to re-enter the competitive social media landscape.
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