NPR’s Planet Money recently featured an episode titled "The million dollar mystery behind Milk.com," focusing on the domain investment industry. The episode begins with an interview of Rob Schutz, who works for the domain acquisition company Snagged. He explains the importance of domain names for businesses and how they can significantly impact their branding and online presence.
Following Schutz, the podcast shifts to Rick Schwartz, a well-known domain investor. Schwartz shares his journey into domain investing, highlighting his strategies and the reasoning behind his high asking prices for certain domains.
The narrative culminates with an intriguing conversation about milk.com. The hosts address the current use of this valuable domain, which has been transformed into a personal website that lacks a professional application. They ponder why such a valuable digital asset is not being leveraged for its full potential.
This episode not only sheds light on the valuation of internet real estate but also offers insights into the often-overlooked world of domain investing.
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