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Ongoing Challenges of Trademark Frontrunning in New Top-Level Domains

People are increasingly interested in securing trademarks for top-level domains (TLDs), despite the U.S. Patent and Trademark Office’s (USPTO) stance that such trademarks cannot be granted. This trend mirrors behaviors observed during previous TLD expansions, where aspirants disclose their domain ideas through trademark applications.

Recently, Greg Reid from California filed an intent-to-use application for the TLD ".prompt." He specified various uses, including domain name registration and licensing services. The ".prompt" domain is anticipated to be highly competitive in the 2026 expansion due to its relevance in artificial intelligence.

Additionally, Vayuna Voicetech Private Limited filed for the TLD ".onn," also intending to utilize it for domain registration services.

While many recent TLD trademark applications relate to blockchain-based naming initiatives, these two applications suggest they are intended for traditional top-level domains.


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