Offering Domain Protection Services to Increase Your Domain Sales Revenue

In today’s digital landscape, domains are valuable assets that need protection against cyber threats, hijacking, and unauthorized transfers. Offering domain protection services not only safeguards customer domains but also increases your hosting or domain business revenue.

This guide explores key domain security features, how to market domain protection services, and strategies to increase sales revenue through premium add-ons.

1. Why Domain Protection Services Matter

Cybercriminals often target unprotected domains for:

🔹 Domain Hijacking: Hackers transfer a domain without owner consent.
🔹 WHOIS Data Exposure: Spammers use publicly available WHOIS data for scams and phishing attacks.
🔹 DNS Spoofing: Attackers modify DNS records to redirect visitors to malicious websites.

📌 Solution? Offering domain protection services ensures customers keep their domains secure and their websites safe.

2. Essential Domain Protection Features to Offer

🔹 1. WHOIS Privacy Protection (Domain Privacy Shield)

🔹 What It Does: Hides personal information (name, email, phone) from public WHOIS databases.
🔹 Why Customers Need It: Prevents spam, phishing, and identity theft.
🔹 Pricing Strategy:

• Free WHOIS privacy for premium customers
• $5 – $15/year as an add-on for basic plans

📌 Example: GoDaddy charges $9.99/year for WHOIS privacy, while Namecheap offers free WHOIS privacy on all domains.

🔹 2. Domain Lock (Transfer Lock or Registrar Lock)

🔹 What It Does: Prevents unauthorized domain transfers to another registrar.
🔹 Why Customers Need It: Protects against domain hijacking and accidental transfers.
🔹 Pricing Strategy:

• Included free for all domains (industry standard)
• Offer advanced protection ($10-$30/year) for extra security layers

📌 Example: Namecheap includes basic domain lock for free but sells Premium Domain Security for $20/year.

🔹 3. DNSSEC (Domain Name System Security Extensions)

🔹 What It Does: Adds cryptographic security to prevent DNS hijacking.
🔹 Why Customers Need It: Ensures DNS queries aren’t manipulated by hackers.
🔹 Pricing Strategy:

• Free on premium hosting plans
• $5 – $20/year as a standalone add-on

📌 Example: Cloudflare provides free DNSSEC, but many registrars charge extra.

🔹 4. Auto-Renewal & Expiration Protection

🔹 What It Does: Ensures domains don’t expire accidentally.
🔹 Why Customers Need It: Prevents domain loss and resale to competitors.
🔹 Pricing Strategy:

• Offer free auto-renewal reminders
• Charge $5 – $15/year for guaranteed renewal insurance

📌 Example: GoDaddy offers Domain Renewal Protection ($10/year) to prevent accidental expiration.

🔹 5. Premium Domain Monitoring & Alerts

🔹 What It Does: Alerts users if their domain status changes.
🔹 Why Customers Need It: Helps detect unauthorized changes or DNS attacks early.
🔹 Pricing Strategy:

• Free for VIP customers
• $5 – $20/year for real-time monitoring alerts

📌 Example: Domain registrars like Name.com offer domain monitoring services for an extra fee.

3. How to Market Domain Protection Services

✅ Upsell During Domain Registration

When customers register a domain, recommend security add-ons:
✔ “Protect your domain from hijackers with WHOIS Privacy ($9.99/year)”
✔ “Prevent unauthorized transfers with Domain Lock ($10/year)”

📌 Example: GoDaddy automatically adds WHOIS Privacy and Domain Security to checkout carts.

✅ Bundle Security Features in Hosting Plans

Offer bundled packages with domain security included.

Example: Secure Hosting Packages

📌 Tip: Position domain protection as a must-have feature to justify higher-priced plans.

✅ Create Domain Protection Subscription Plans

Offer tiered domain security subscriptions:
✔ Basic Protection: Free domain lock + WHOIS privacy ($0/month)
✔ Advanced Protection: Add DNSSEC & auto-renewal insurance ($9.99/year)
✔ Ultimate Protection: Includes monitoring alerts & priority support ($19.99/year)

📌 Example: Google Domains includes basic WHOIS privacy for free but sells Premium Security Add-Ons for $12/year.

✅ Leverage Scarcity & Urgency in Marketing

Use FOMO (Fear of Missing Out) tactics to drive sales:
✔ “🔥 Only 3% of domain owners secure their domains—protect yours today!”
✔ “Your domain is vulnerable—add WHOIS Privacy for just $9.99 before hackers find your data!”

📌 Tip: Send email reminders to domain owners before expiration to upsell protection plans.

4. Pricing Model for Domain Protection Services

📌 Key Pricing Strategies:

• Offer WHOIS privacy for free but charge for advanced security bundles.
• Include basic security in premium plans, upsell “Ultimate Protection” for extra revenue.

5. How Domain Protection Increases Sales Revenue

By offering domain protection services, you can:

✅ Increase average order value (Customers add security features at checkout).
✅ Improve customer retention (Secured domains = loyal customers).
✅ Reduce support tickets (Fewer issues with hijacking, spam, or DNS problems).

📌 Case Study:
A domain registrar offering free WHOIS privacy saw a 20% increase in domain registrations, leading to higher security add-on sales.

6. Final Thoughts

Adding domain protection services to your hosting or domain business:
✔ Boosts revenue by charging for security add-ons.
✔ Builds customer trust with WHOIS privacy & DNSSEC protection.
✔ Reduces domain hijacking risks, ensuring domain security for clients.

💡 Ready to increase your domain sales revenue? Start bundling security features today and upsell premium protection plans! 🚀