Finding the right domain name at an affordable price can be a daunting task for many businesses. Consequently, some opt for misspelled versions of brand names, believing it to be a viable solution. Recent research exposes the significant impact that these misspelled names have on consumer perception. It also highlights which specific types of misspellings tend to be the most detrimental to a brand’s reputation.
In a recent podcast episode, Leah Smith, one of the researchers involved in this study, shares her insights on the findings. She discusses the consequences of choosing a misspelled brand name and offers recommendations for companies to enhance their perception even if they are compelled to use a misspelled version.
The discussion also touches on various related topics, such as the infamous character Dirty Harry, the growing trend of animal-themed domains, and the importance of trademark alerts.
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