Leaseweb has recently entered into a partnership with Dutch football club AZ Alkmaar, becoming the team’s official shirt sponsor for the upcoming season. This collaboration highlights their shared commitment to technology, data, and positive community influence, while also marking Leaseweb’s intent to enhance its visibility both locally and globally.
The sponsorship goes beyond simple branding—it signals a partnership that leverages Leaseweb’s extensive cloud technology expertise, which spans 25 data centers across multiple continents and supports a multitude of critical customer operations. As a company founded in 1997, Leaseweb operates over 80,000 servers, underlining its capability to handle everything from security and storage to large-scale web applications.
The leadership of Leaseweb, particularly its co-CEOs, sees distinct parallels between the high-stakes nature of professional football and their field of cloud computing. They emphasize essential qualities like speed, reliability, and teamwork that are crucial in both domains. Lex Boost noted that these characteristics are vital in creating successful outcomes, whereas Svenja de Vos highlighted how this collaboration exemplifies shared values of agility and cooperation relevant to Leaseweb’s offerings to business clients worldwide.
The relationship also positions AZ as more than just a beneficiary of funding. General Director Merijn Zeeman described Leaseweb as an "innovative partner," underscoring the potential for technology to enhance athletic performance and operational efficiency. He emphasized a future where sports and technology work hand-in-hand.
Both organizations plan to broaden the scope of their partnership over time, with ambitions to integrate cloud services into AZ’s internal operations and create joint community initiatives. This affiliation allows Leaseweb to boost its recognition within the Dutch market while also reinforcing its international presence. For AZ Alkmaar, this sponsorship not only provides financial support but also strategically aligns with the club’s long-term goals centered on technology and youth development.
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