Kiehl’s has made a bold statement by launching a unique font named “Pubic Display Type,” created from real pubic hair. This launch aims to address the recent censorship faced by their intimate care advertisement, showcasing a strong stance against beauty standards.
The initiative is more than just a quirky font; it’s a celebration of body positivity, inviting conversations about elements of the human body that are often shushed away. The brand’s cheeky response to censorship involves three new promotional sentences featuring the font:
- “Our photos of models with pubic hair were censored, so we removed the models.”
- “Pubic hair don’t care.”
- “Apologies, we won’t show pubic hair ever again.”
Kiehl’s is pushing back against the prevailing norms that stigmatize natural human features, like body hair. Jon Sáenz, Kiehl’s Global Brand President, emphasized their commitment to fostering open discussions surrounding body hair and challenging outdated societal taboos. He stated that pubic hair is a natural aspect of the human body and should not be a source of discomfort.
The introduction of “Pubic Display Type” demonstrates Kiehl’s dedication to promoting self-acceptance and confidence concerning body image. The playful and rounded letterforms serve as a deliberate challenge to conventional beauty standards, encouraging a rethink on how society perceives body positivity.
Kiehl’s provocative approach may very well open doors to future creative campaigns centered around body liberation, sparking ideas for additional playful typefaces like “Pectoral Serif” or “Bellybutton Bold.” The brand’s efforts to redefine beauty standards are certainly turning heads and inspiring conversations about what it means to embrace our bodies, hair and all.
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