What does it take to consistently deliver exceptional products? The answer for many development leaders is evolving. Recent research conducted by the International Data Corporation (IDC) included a survey of 500 development leaders across North America and Europe, supplemented by qualitative interviews. While the growing responsibilities and influence of generative AI were expected topics, it was surprising how often respondents identified the importance of design as a key area of investment.
This shift highlights a recognition among development leaders that investing in design is critical to achieving their goals and ensuring the success of the products they create. As design plays an increasingly vital role in product development, these leaders are adjusting their strategies to align with this evolving perspective.
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