π How to Launch a Profitable Domain Reseller Business
The domain name industry is booming, with millions of domains registered every year. A domain reseller business allows entrepreneurs to capitalize on this growing demand by selling domain names without the overhead of managing a full-fledged registry.
Whether you’re a web hosting company, IT consultant, or entrepreneur, becoming a domain reseller can create a steady income stream with minimal investment.
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In this guide, youβll learn:
- π What is a Domain Reseller Business?
- π° How to Make Money Selling Domains
- π Choosing the Right Domain Reseller Program
- π Marketing Strategies to Sell More Domains
- π Best Practices for Running a Profitable Reseller Business
Letβs get started! π
π What is a Domain Reseller Business?
A domain reseller business allows individuals or companies to buy and sell domain names through a larger domain registrarβs reseller program.
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You donβt need ICANN accreditation (which can be expensive).
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You partner with an accredited domain registrar (like GoDaddy, ResellerClub, Namecheap).
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You sell domains under your brand and set your own pricing.
π‘ Example:
Imagine you own XYZHosting.com. By becoming a domain reseller, you can offer customers domain registration services like xyzhosting.com/domains instead of sending them to GoDaddy or Namecheap.
π° How to Make Money Selling Domains
There are three main ways to generate revenue as a domain reseller:
1οΈβ£ Selling New Domain Registrations
βοΈ Register domains for customers at a markup price.
βοΈ Example: Buy a domain for $10 from your reseller account and sell it for $15-$20.
2οΈβ£ Selling Premium & Expired Domains
βοΈ Buy high-value domain names and sell them at a profit.
βοΈ Example: If a trending domain like BestAItools.com is available, buy it and resell it for hundreds or thousands of dollars.
π‘ Pro Tip: Use tools like GoDaddy Auctions, Sedo, and Flippa to buy and sell premium domains.
3οΈβ£ Offering Domain-Related Services
βοΈ Upsell add-ons like:
- WHOIS privacy protection
- SSL certificates
- Email hosting
- Website builders
π‘ Example: Many hosting companies bundle free domain registration with a hosting package to boost sales.
π Choosing the Right Domain Reseller Program
To start selling domains, you need to partner with a domain reseller provider.
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Best Domain Reseller Programs
Reseller Program | Starting Price | Key Features |
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GoDaddy Reseller | $107/year | White-label branding, API access, 24/7 support |
ResellerClub | Pay-as-you-go | Bulk domain pricing, hosting reselling |
Namecheap Reseller | Free to start | API for domain automation, discounted pricing |
Enom | Pay-as-you-go | Supports reselling SSL, email & domains |
Porkbun Reseller | Free API | Affordable pricing, fast domain management |
π‘ Pro Tip: Choose a reseller program with low wholesale pricing and API access to automate domain sales.
π Marketing Strategies to Sell More Domains
π 1. Create a White-Label Domain Store
βοΈ Use a custom domain search tool on your website.
βοΈ Example: domains.yourbrand.com with a built-in checkout.
π‘ Pro Tip: Use WordPress + WHMCS to automate domain registrations.
π 2. Offer Free Domain Promotions
βοΈ Bundle free domains with hosting or website packages.
βοΈ Example: βπ₯ Get a FREE .com domain with any 1-year hosting plan!β
π‘ Pro Tip: This strategy works well for web hosting providers & digital agencies.
π 3. Invest in SEO & Paid Ads
βοΈ Target keywords like:
- βBuy cheap domainsβ
- βBest domain registrarβ
βοΈ Run Google Ads or Facebook Ads promoting exclusive deals.
π‘ Pro Tip: Create educational blog content on domain investing & website building to drive organic traffic.
π 4. Flip Expired & Premium Domains for Profit
βοΈ Buy expiring domains with valuable keywords.
βοΈ List them on Sedo, Afternic, or Flippa to sell at a premium.
π‘ Pro Tip: Use ExpiredDomains.net to find high-value expiring domains.
π 5. Sell Domains via Social Media & Marketplaces
βοΈ Promote discounted domains on:
- Twitter
- LinkedIn
- Facebook Groups
βοΈ List domains on GoDaddy Auctions & Namecheap Marketplace.
π‘ Pro Tip: Use Instagram Reels & TikTok to promote unique brandable domains for startups.
π Best Practices for Running a Profitable Domain Reseller Business
βοΈ Set Competitive Pricing β Offer discounted first-year pricing and upsell renewals.
βοΈ Provide Fast Customer Support β Clients may need help with DNS setup & transfers.
βοΈ Automate Renewals & Expirations β Avoid losing customers due to expired domains.
βοΈ Offer Bulk Domain Discounts β Attract businesses buying multiple domains.
βοΈ Monitor Trending Keywords β Buy & sell domains based on market trends.
π‘ Example: Shopify bought shop.app for $200,000 β Premium domains can be a goldmine!
π Final Thoughts: How to Succeed in the Domain Reseller Business
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Key Takeaways:
βοΈ Partner with a top domain reseller program (GoDaddy, ResellerClub, Namecheap).
βοΈ Sell domains through a white-label store & offer premium domain services.
βοΈ Use marketing strategies like SEO, social media, and Google Ads to drive traffic.
βοΈ Flip premium domains for extra profits.
βοΈ Automate renewals & support to maximize customer retention.
π‘ By following these steps, you can build a profitable domain reseller business and generate passive income! π