Sedo has celebrated a successful first half of 2025, showcasing its ability to thrive despite changes in Google’s ad business. The company operates in an industry where many are feeling the strain; for instance, Team Internet has recently laid off a substantial portion of its workforce, indicating struggles with revenue.
Contrary to the difficulties faced by Team Internet, Sedo has reported impressive growth. The parent company, IONOS Group, disclosed that its advertising technology segment, which encompasses Sedo’s aftermarket and monetization operations, saw revenues soar by 73% to €239 million in the first half of the year. Additionally, the segment’s earnings before interest, taxes, depreciation, and amortization (EBITDA) increased by 46% to €31.8 million.
While IONOS acknowledged an advantageous comparison with the revenues from the previous year, they also attributed their success to the smooth transition from AdSense for Domains to Related Search for Content (RSOC). This change has been challenging for others, including Team Internet, but Sedo appears to be navigating it successfully.
However, it’s worth noting that the profit margins from RSOC are lower than those previously associated with AdSense. Additionally, Sedo’s performance in the domain aftermarket has generally been viewed positively. Overall, the fact that a key player in the domain industry is prospering in the face of significant advertising transitions is encouraging news for the sector.
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