Google has made a recent change to its search results pages that complicates ranking tracking for site owners. Specifically, the company has removed the option to display up to 100 search results, eliminating the parameter &num=100. This update impacts third-party tools like Ahrefs that utilize this parameter to assess the top 100 rankings for specific search terms.
As a result, these tools are now only capable of analyzing the top 10 results unless alternative methods are employed. Although the first page of Google typically accounts for the majority of clicks, having access to lower-ranking data enables site owners to monitor their progress and identify areas for improvement regarding their SEO strategies.
While Google does provide its own analytics tool known as Google Search Console, many users find it less comprehensive compared to various third-party options. This latest adjustment by Google may pose new challenges for site owners seeking detailed insights into their ranking performance.
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