GoDaddy has recently improved its Afternic self-brokering platform, making it more user-friendly and informative. Initially launched in March as a basic version, the service has undergone significant enhancements since its debut.
Here are the key improvements that have been introduced:
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Enhanced Lead Insights: Users now have access to more detailed information about potential buyers. Previously, they could only see the buyer’s country and time zone. The new updates allow users to view how buyers responded to screening questions, such as their reasons for wanting the domain and whether they are first-time buyers.
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No Account Registration Required: One of the major hurdles that users faced was the necessity of creating a GoDaddy account to submit offers. With the latest update, offers can be submitted without any account registration, simply requiring email verification. However, the language in the process could imply that users are still creating an account, which might confuse some buyers.
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Communication After Deal Acceptance: Once a buyer accepts a deal, sellers can now communicate directly with them. This feature facilitates the process of guiding buyers towards completing the payment.
While the platform has made strides, there’s plenty of room for further improvement, especially regarding the verification process and expanding the capabilities of self-brokering for leads from the Request Price lander.
The updates reflect GoDaddy’s commitment to refining its services and improving the user experience on the Afternic platform.
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