Unstoppable Domains started as a Web3 naming service and has evolved into an ICANN-accredited domain registrar, promising not just competitive pricing but also innovative tools to attract traditional domain investors. A significant feature is the introduction of new .com registrations priced at only $5. Regular customers can register up to 100 of these discounted domains every Friday. For domain investors, there’s an opportunity to join a free domainer club that allows for an additional 100 $5 registrations any day of the week. Despite the seeming excess, such flexibility is appealing for any investor looking to snag valuable domains.
Additionally, Unstoppable offers $5.54 transfers for .com domains with a stipulation; users must keep the domains for at least a year, although they can technically transfer them during the grace period. This promotion includes up to $2,000 in discounts off the standard price.
Operating on an “at cost” pricing model, Unstoppable Domains covers the essential registry and ICANN fees along with payment processing costs. The effectiveness of these discounts is evident in its growth. By April’s end, the company managed nearly 60,000 .com domains, with an increase of over 10,000 domains monthly.
The company is not only focused on pricing. It has also developed UnstoppableBot, a custom AI tool that helps users find available domains to register. This feature overcomes limitations present in other AI-driven search tools, offering real-time availability checks.
After test-driving the Unstoppable platform, several aspects stand out:
- The user dashboard is fast and user-friendly, making navigation seamless for new users.
- An anti-phishing code enhances security by appearing in all account-related emails.
- Activity logs track changes made to domains, providing users with a clear history of their actions.
- Domains can be listed for sale on Unstoppable’s marketplace with a minimal 3% commission fee, and these listings automatically extend to web3 marketplaces like OpenSea.
However, a current limitation is that Unstoppable Domains is not yet part of the Afternic network, although integration with SedoMLS is already in place. As Unstoppable draws new investors with its low prices, features enhancing domain management and trading could be crucial for retaining them.
The company has plans for further innovation, including lease-to-own transactions spanning from 2 months to 10 years, enhanced portfolio suggestion tools, improved sales landing pages, and the ability to list domains registered elsewhere on its marketplace.
The domain name industry is competitive, and Unstoppable Domains is making strides to carve out its niche. The upcoming features and its current offerings make it a platform worth watching for industry participants.
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