Have you ever visited an online store that seems to know exactly what you need? You might be browsing for a camera, and suddenly, related products like lenses, memory cards, and even camera bags pop up in your view. This smart marketing tactic, known as "frequently bought together" products, is designed to boost sales and enhance the shopping experience.

This strategy is something we employ to promote our Thrive Themes suite. When a customer shows interest in a plugin, we effectively present them with the complete package, highlighting the additional value they receive. According to our experience, implementing this approach can significantly increase sales and raise the average order value (AOV).

In this guide, we’ll discuss various methods to display frequently bought together products on WooCommerce, accommodating different preferences for simplicity and sophistication. Let’s dive right into it.

Where to Display Frequently Bought Together Products

Adding this feature can help enhance sales, and research indicates that product recommendations can account for a substantial portion of an online store’s earnings—up to 31%. Ideal locations to display these recommendations include:

• Product Page: Customers researching specific products are in a prime position to see suggested complementary items.
• Shopping Cart Page: While reviewing their cart, customers are more inclined to consider extra offers and cross-sells.
• Checkout Page: This is the last opportunity to uplift the average order value with suggestions similar to impulse buys found at physical store checkouts.
• Smart Popups: These can surface at any point during a customer’s journey, depending on their interactions and cart contents.

Ways to Show Frequently Bought Together Products in WooCommerce

WooCommerce provides multiple avenues for implementing this feature. Here’s an overview of the options:

1. Using WooCommerce’s Built-in Linked Product Feature – This no-cost method integrates seamlessly with your current setup.
2. FunnelKit’s Funnel Builder – If you’re looking for custom checkout pages or sliding carts that showcase these products, this tool provides a robust solution.
3. YITH WooCommerce Frequently Bought Together Plugin – A free plugin that enables visually appealing product suggestions.
4. OptinMonster for Pop-up Recommendations – Utilize this tool for engaging product suggestions via eye-catching pop-ups.

Method 1: Use WooCommerce’s Linked Product Feature

To set this up, navigate to Products » Add new product in your WordPress dashboard, or choose an existing product. Scroll down to the ‘Product data’ section, click on the ‘Linked Products’ tab, and decide on your related products.

You can add products through the ‘Upsells’ section, which promotes bundles directly on the product page or the Cross-sells section for recommendations during the cart review stage.

After making your selections, you can further enhance your product listings by adding a product gallery or embedding videos. Once satisfied, publish your changes.

Method 2: Use FunnelKit Funnel Builder

FunnelKit allows for a highly customized shopping experience. To use it:

• Install two free FunnelKit plugins for a sliding cart and a checkout builder.
• Activate the plugins and navigate to FunnelKit » Settings to set up your preferences and activate your premium features.

For displaying frequently bought together offers:

• Enable the sliding cart feature and customize its appearance.
• Set up upsells or order bumps during the checkout process, where complementary products can appear based on the items in a customer’s cart.

Method 3: Use YITH WooCommerce Frequently Bought Together

This plugin enhances WooCommerce’s basic product recommendation feature. After installing and customizing your settings:

• Go to YITH » Frequently Bought Together to manage how your recommendations appear on product pages.
• In the individual product settings, you can define which items should be bundled together for one-click addition to the cart.

Method 4: Use OptinMonster

For those wanting product recommendations displayed via pop-ups:

• Ensure you have an OptinMonster subscription and the corresponding WordPress plugin installed.
• Set up a stunning popup template showcasing products that often sell together, tailoring the experience based on what’s in a user’s cart.

Conclusion

We hope this guide has assisted you in understanding how to showcase frequently bought together products in WooCommerce. Consider checking additional WooCommerce resources, including SEO and analytics plugins, to further enhance your store’s performance.

These methods not only help increase sales but also improve customer satisfaction by making the shopping experience more personalized and efficient.

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