BigCommerce has recently unveiled its new parent brand, named Commerce, after acquiring the domain commerce.com for an impressive $2.4 million. This strategic move marks a significant step for the company as it repositions itself within an evolving e-commerce landscape. In conjunction with the rebranding, BigCommerce plans to change its NASDAQ ticker symbol to CMRC.
The unified brand will serve as the umbrella for BigCommerce and its subsidiaries, including Feedonomics and Makeswift. Commerce aims to adapt to the changing dynamics of online shopping, acknowledging that businesses can no longer solely rely on traditional organic and paid search traffic to drive sales. Instead, the brand is focusing on innovative strategies to facilitate commerce in this new digital environment.
While the name Commerce may be perceived as generic and may pose challenges in establishing a distinct identity, the ownership of the domain commerce.com is expected to provide a significant advantage. By utilizing this powerful domain, the brand seeks to gain traction and visibility in a competitive marketplace.
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