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Blockchain companies focusing on domain name sales must address a fundamental issue: the challenge of sales and liquidity rather than just payment processing.

Recently, a discussion emerged around how blockchain could potentially simplify payments in domain transactions. While the idea has merit, it frequently overlooks the genuine concern that domain investors face; finding buyers is more critical than the costs associated with processing payments.

Many proponents argue that paying commissions of 15%-25% to platforms like Afternic or Sedo for facilitating domain transactions is excessive. However, the actual fees for payment services are often significantly lower, typically around 5%. For example, Atom’s payment service charges 4.5%, while GoDaddy’s checkout links fall around the 5% mark. Escrow.com may even offer lower rates, albeit with some limitations for newcomers.

Ultimately, domain investors don’t primarily worry about payment processing fees. Instead, their main struggle is connecting with potential buyers. If blockchain technology can provide a solution that enhances visibility and sales opportunities, then it could revolutionize the process. If all it does is offer slightly cheaper payment options, the appeal would be minimal.


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