Bundle pricing is an effective strategy to increase sales in your online store. This method combines multiple products into a single purchase often at a discounted price, simplifying the shopping experience for customers and providing them with more value.

This guide will walk you through how to create product bundles in WooCommerce, step by step. Whether you are new to bundling or looking to enhance your existing offers, we’ll cover everything you need.

Do Product Bundles Increase Sales?

Product bundles have proven to elevate sales in WooCommerce stores. According to studies, a significant discount can encourage customers to prefer bundles over individual product purchases. For instance, while a 20% discount may not be compelling enough, a 45% discount significantly enhances the appeal of bundled offerings.

The size of the bundle also matters. Smaller bundles for high-priced items and larger bundles for low-priced products can lead to an increased average order value. Successful bundling allows customers to acquire complementary products, reducing the likelihood of purchases that require refunds due to mismatched needs.

However, WooCommerce’s default features for product grouping are somewhat limited, especially since they don’t allow for special pricing not matching the sum of individual products. Therefore, creating an attractive product bundle requires a better approach we’ll delve into using a dedicated plugin.

Steps to Create Product Bundles in WooCommerce

Step 1: Install YITH WooCommerce Product Bundles Plugin

For optimal results in bundling products, it’s recommended to use the YITH WooCommerce Product Bundles plugin. It’s available in both free and premium versions. While many functionalities can be tested with the free version, the premium version unlocks additional features, including the ability to add variable products to the bundle.

After purchasing the premium version, install the plugin via your WordPress admin dashboard and activate it using your YITH license key.

Step 2: Create a WooCommerce Product Bundle

To start creating bundles, you should first have your individual products ready in your WooCommerce store. You can add new products from the Products » Add New section in your dashboard.

Once you’ve given your bundle a name and description, select ‘Product Bundle’ from the dropdown menu in the ‘Product data’ section. After that, proceed to the ‘Bundle Options’ tab and start adding items to your bundle by selecting ‘Add product to the bundle’.

Step 3: Configure Product Bundle Settings

After adding products, configure settings that define how your bundles work. In the YITH settings, you’ll address options like handling out-of-stock situations and displaying product images. You can also choose to hide bundled items during checkout or present them as individual items.

Additionally, decide on your pricing strategy. Options include Per-Item Pricing, where each product can retain its discount, or Fixed Bundle Pricing, where the entire bundle is priced as a single entity.

Step 4: Customize the Bundled Product’s Style and Labels

In the customization tab, you can control how the bundle is displayed on your store’s pages. Decide on how bundle prices are shown, modify the labels for bundled items, and personalize the ‘Add to cart’ button text to fit your store’s branding.

Step 5: Publish Your Product Bundle

Once all settings and customizations are complete, publish your product bundle in your WooCommerce store to make it available for customers.

Conclusion

Creating product bundles in WooCommerce is a straightforward process that can significantly enhance your sales strategy. Implementing this can help streamline the shopping experience for customers, encouraging them to choose more products while obtaining better deals.

For further insights and optimization tips on your WooCommerce store, consider exploring guides on analytics, delivery scheduling, and customer engagement practices that complement your newly created bundles.

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