New research reveals that a growing number of startups backed by Y Combinator and Techstars are opting for .ai domain names over the traditional .com. According to a recent study by Identity Digital, which reviewed the domain selections of over 4,000 startups from 2020 to present, there is a notable trend away from .com in favor of alternative domains—particularly .ai.
The data indicates that 28% of the startups from these accelerators are now utilizing .ai domains, marking a significant increase. Meanwhile, the use of .io domains appears to be declining, likely as more startups transition to .ai. The analysis shows that many companies opting for .com domains often do not select exact brand matches, with 54% using variations or prefixes such as "get" or "use." In contrast, a striking 85% of startups that choose non-.com domains, including .ai, utilize exact matches for their brand names.
This shift highlights a broader trend in domain registration among tech startups, signaling a growing preference for innovative domain extensions that reflect the industry’s rapid evolution.
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